Senior Digital Marketing Manager

IDW Publishing seeks an experienced Senior Digital Marketing Manager to oversee all digital marketing initiatives for IDW Publishing. The ideal candidate will manage social media strategy; email marketing; SEO and website content strategy; targeted advertising; ebook and digital comics vendor account management; virtual events and programming; direct-to-consumer digital product marketing campaigns; and special projects as needed.

Requirements

  • 5-10 years of notable experience in Digital Marketing
  • Publishing, Entertainment, and Comics industry experience a plus

Preferred

  • Strong knowledge of Word, PowerPoint, Excel, Photoshop, and Google Suite
  • Strong knowledge of Google Analytics and Sprout Social
  • Strong ability to write and prepare marketing/promotional materials
  • Superior ability to work with tight deadlines
  • Superior writing, copyediting, and proofreading skills
  • Strong ability to multitask
  • Excellent people management, communication, interpersonal skills
  • Knowledge of the publishing, comics, and digital media/marketing industries

Key Responsibilities

  • Manage IDW Publishing’s overall digital marketing strategy and execution
  • Develop digital content strategy plans to support Publishing marketing campaigns
  • Conceptualize and launch targeted advertising campaigns
  • Oversee all digital content strategy including social media, website content, and email newsletters
  • Track and report on analytics and performance
  • Manage marketing and sales campaigns with all digital comics and ebook vendors, including Comixology, Kindle, Google, Apple, Hoopla, Overdrive, and more
  • Conceptualize and organize virtual event programming including panels, podcasts, interviews, YouTube series, creator Q&As, and more
  • Manage internal interdepartmental communication to coordinate successful campaign execution
  • Cultivate strategic and long-term relationships with talent, moderators, licensors, and event organizers
  • Project manage direct-to-consumer marketing campaigns, including Kickstarter campaigns, in coordination with DTC product team and Marketing Director
  • Other duties as needed

Additional Information:

  • Role is based in San Diego, CA or Los Angeles, CA.
  • Please send cover letter and resume to jobs@idwpublishing.com with “Senior Digital Marketing Manager” in the subject line.

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